PrimeGlobal launches new branding to highlight member firms as trusted advisors

PrimeGlobal, the world’s third largest international association of accountants, has announced a brand refresh to further emphasise the value its member firms provide.

With the concept of the ‘trusted advisor’ now stronger than ever, PrimeGlobal has launched the new branding to further reinforce its standing as the home for proactive firms who are ready to provide exceptional advice.

Member firms can now proudly state that they are an independent member of ‘the association of advisory and accounting firms’.



Partner at Simmons Gainsford and chair of the PrimeGlobal EMEA Council, Daryush Farshchi, commented:

“This news reinforces how proud we at Simmons Gainsford are to be an independent member of PrimeGlobal – the association of advisory and accounting firms.”

PrimeGlobal CEO, Steve Heathcote, commented:

“This is a pivotal moment for PrimeGlobal as we recognise that the services many of our member firms provide are becoming more advisory in nature as their role of trusted advisor increases. Our members overwhelmingly supported the proposed changes and we are looking forward to seeing the new branding and logo being adopted from 1st July.”

Association of the Year

PrimeGlobal is also delighted to announce that it has been named Association of the Year 2022 at the International Accounting Bulletin (IAB) Digital Accountancy Awards.

With overall revenue having grown by 12% and moving to third place in the 2022 IAB global rankings, the association has enjoyed real success over the past 12 months and looks to continue to expand its positioning in strategic markets, such as Asia Pacific and EMEA.

Simmons Gainsford and PrimeGlobal

Our membership gives our firm a strong international focus by providing our clients with direct access to like-minded firms around the world. It also helps us to ensure that we can assist our clients on a global basis with a certified level of quality and assurance.

How can we help?

Partner at Simmons Gainsford, Daryush Farshchi, is currently chair of the PrimeGlobal EMEA Council.

Please contact Daryush or your current engagement partner if you wish to find out more or would like us to facilitate an introduction to another PrimeGlobal member firm.

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